On December 4, 2024, Criatura had the great honor of representing Portugal in the European final of the Women in Agrifood Stories event, which took place in Lisbon. A day full of innovation, intentionality and, above all, incredible women changing the agri-food system as we know it.
And what does a European agri-food event have to do with a brand of sustainable products and Portuguese design, like Criatura? Everything.
Because everything about our brand is designed to align with our social and sustainability values.
🏆 The only Portuguese brand on the European stage
Criatura was the project selected by EIT Food, as part of our participation in the EWA Program – Empowering Women in Agrifood, in which we achieved 2nd Place, to represent Portugal among 12 entrepreneurs from 12 European countries.
For several months, we participated in this mentoring, training and encouragement program that challenges women to create innovative solutions for the agri-food sector — with a real impact on the planet and people.
Having recognition as a brand, being side by side with other innovative projects that work with agricultural technologies, food sustainability and green innovation was, for us, a clear sign: we are on the right path.
A luxury panel and impactful conversations
Throughout the day, we attended talks and discussion panels on the future of food, the role of women in innovation, and the challenges of sustainability throughout the value chain.
We had the opportunity to present Criatura — our mission, our products, our impact and our vision for the future — to an international audience attentive to the most innovative things being done in Europe.
For those who don't know us yet, Criatura is a Portuguese brand of organic herbal teas and cocktail kits, focused on valuing small farmers, sustainable agricultural practices, local production and having a positive impact on the community. We create objects with a soul — for daily use, as gifts or to take home — with natural materials and ethics in every detail.
🌱 More than design: a sustainable lifestyle choice
Today, more than ever, consumers are looking for authentic brands, that don't just sell beautiful products — but that tell a story and allow them to be part of something bigger.
Criatura was born precisely from this: from the desire to create a Portuguese brand that combines sustainability, design and local production. Each new product we develop is designed to offer a complete experience.
We are currently a Portuguese brand that offers its community:
- sustainable Portuguese products
- eco-friendly gift ideas
📦 Explore our products
The most important thing we have developed throughout this journey is our community and our customers and partners such as concept stores, organic and bulk food stores, restaurants, and bakeries.
An important part of our mission is to reach more people, so if you are looking for:
-Portuguese brands for resale
-sustainable suppliers for your store
-ecological and historical products for concept stores
Get in touch with us. Criatura is already present in several points of sale in Portugal and Europe, and we are always open to collaborations with projects that make sense.
📩 Talk to us
Taking Criatura abroad: the pride of representing Portugal
Being the Portuguese brand chosen for the final of Women in Agrifood Stories 2024 was more than an award: it was recognition that Criatura is creating a real impact. And this impact involves:
-Focusing on local and artisanal production
-Reducing the ecological footprint in all processes
-Inspiring a new generation of Portuguese brands with solid values
-Contributing to a fairer, more transparent and circular agri-food system
Thank you for joining us on this journey. The future is made of choices. And we choose to create with purpose.